In the month of August, not too much has been going on in terms of the Rap/Hip-Hop genre. But there are a few notable things to mention in regards to this specific month of the year. Let’s take a look in this month’s Renegade Recap:
It seems as though a few artists were catching the “itis” in terms of stating when albums would be released. Label issues, pushbacks and the ever popular urge to troll had kicked in to name a few. In this instance, there were 3 artists that had committed this behavior:
1. Travis $cott – Birds in the Trap Sing McKnight
Initially, I felt as though it was FAR too soon to release another album after how successful Rodeo was. Keep in mind that Rodeo was released on September 4th. But then January 4th, 2016 had approached and La Flame announced on an Instagram post of Mike Dean’s that his album was on the way. Then following the date of April 7th 2016 (and previous days before hinting the album was on the way), Travis previewed a track with Young Thug for the album.
Multiple dates were announced in regards to the album: Initially was August 5th and afterwards, it was announced August 26th through Travis’ appearance on Beats 1 Music. However, it has been rumored that an engineer is still mixing the album down. Perhaps we may need to wait a little longer for La Flame to come back and bring us Birds In the Trap Sing McKnight. Question is, how long?
2. French Montana – Mc4
The album was originally set to drop on August 19th, 2016. However, his album was then pushed back for sample clearance purposes. Unfortunately it didn’t help much considering Target had leaked physical copies of the album in stores worldwide. L.A. Reid quickly pushed it back to add hype which then caused the album to be pushed back to October 14th.
3. Frank Ocean (Endless/Blonde)
Oh the legendary Frank Ocean…the same man who went on a hiatus for 6 years then came back and released not only a visual album but a full length album while also entertaining the push backs. Way back in April 2016, Frank stated he would be releasing his album sometime in July (which initally was titled Boys Don’t Cry).
Then on July 2, 2016, Frank hinted further with a picture of him on his website pointing to a July release date. The image shows a library card labeled Boys Don’t Cry with numerous stamps, with several due dates. The dates begin with July 2, 2015 and conclude with July 2016 and November 13, 2016. Frank’s brother, Ryan Breaux, had even suggested this release with an Instagram caption of the same library card photo reading “BOYS DON’T CRY #JULY2016”.
On August 1, 2016, a video appeared that showed Frank woodworking and playing instrumentals constantly. It was then rumored that August 5, 2016, could be the release date for Boys Don’t Cry. The video was then promotion for Endless, a 45-minute-long visual album that began streaming on Apple Music on August 19, 2016. The day after the release of Endless, Ocean posted a new picture on his website advertising four pop-up shops in Los Angeles, New York, Chicago, and London. Then various hours later, Frank had then dropped Blonde.
Days later, Blonde was eventually discontinued from various music outlets because of the fact that Frank had later went independent. I hope that artists start to not make this trend in terms of delaying albums for the sake of creativity.
Monica & #SOGONECHALLENGE
Social media erupted in flames when this challenge crept upon the Internet. Basically, the challenge was to simply spit a verse over Monica’s “So Gone” track . From what I remember, it was Chance The Rapper that begun to get it started. Eventually, a handful of other rappers, singers and artists took their own stab at it and eventually it sparked a huge trend.
In fact, Monica herself had even spit a new verse to the track as well. Check out a few of these #SOGONECHALLENGE videos below including Monica’s and Chance The Rappers:
Chance The Rapper
Monica & Missy Elliott
Gabrielle Union & Dwayne Wade
Which new albums/music to look out for: